About Aura Academy
We teach from inside the profession, not from a textbook.
Amira Bechini teaches only what she practises: every technique in these courses is one she performs daily in her own treatment room. In class you learn by doing, with your hand corrected as you work.
- 8+
- Years in the beauty industry
- 150+
- Students trained
- Across Italy
- Where we train
The founder
From the treatment room to the classroom
Founder of Aura Academy · CEO of Amira Beauty Suite
I run Amira Beauty Suite, an institute specialised in advanced aesthetic treatments, and founded Aura Academy to teach what I practise: permanent makeup and lash and brow lamination.
In more than eight years I have trained over 150 students and built a way of teaching that is my own: technique, practice, and business sense.
I have never stopped studying: international masterclasses, the latest PMU techniques. My own institute taught me the rest, not just the technique, but what clients and the market need.
Aura Academy is the school I wanted when I started: personalised guidance, practical education, continuous support, and a career that lasts. Today we train across Italy.
Amira Bechini
To train competent professionals through practical courses, continuous support and high standards.
Permanent makeup and lamination training across Italy. Taught in Italian, at base and advanced level, three to four students per session.
What makes us different
Built on the work, not on the theory
- 01
Real industry experience
Aura Academy grew out of the daily work of a functioning beauty institute. What you learn here has already been proven in the treatment room.
- 02
Small classes, by design
Places are intentionally limited. A small group is what makes individual attention possible, rather than something we promise and cannot give.
- 03
Before, during and after
Continuous mentoring, practical feedback, correction of your work, and professional guidance once the course has ended.
Beyond the technique
A technique alone is not a career.
A PMU artist has to master more than the treatment. Alongside the technique, we teach the eight things that turn a skill into a business.
- 01Business mindset
- 02Marketing strategies
- 03Client management
- 04Professional consultations
- 05Beauty photography
- 06Communication
- 07Personal branding
- 08Business growth
Our mission
The certificate is not the point. The career is.
At Aura Academy we do not teach treatments alone. We train professionals: technique, business sense, and help that continues after the course.
Our vision
An international reference for PMU education
We want Aura Academy to grow in Italy and abroad, through a network of certified trainers and a community of professionals who work to the same rigour.
Modern, practical, market-oriented education, and more women able to build an independent future.
- Quality
- Professionalism
- Innovation
- Continuous growth
Our values
- Professionalism
- Quality
- Innovation
- Ethics
- Growth
It starts with one conversation.
Tell us which course interests you. We'll come back with dates, duration and everything you need to know.